Gerbe video - the translation!
posted Monday, 5 March 2007
by Anon
Geraden managed to translate the first sentence of the Gerbe for men video clip, but when those ladies got speaking it was all too fast! However an anonymous contributor has stepped in and supplied the following transcript.
Je vous remercie mille fois.
Gerbe Men’s Tights (Pantyhose)
Transcript from You Tube: http://www.youtube.com/watch?v
| 00:00 | Presenter | (End of previous item) right here with wedding plans. |
| 00:00 | Presenter | Men... nothing will be like before. From now on, your life is going to change with the arrival of the new ph for men, “made in Burgundy” |
| 00:13 | Presenter | We’re going to talk about it right now with two ladies, Anne-Marie and Anik……and here they are |
| 00:18 To 00:26 | Music… Ladies walk in, some mumbling of welcome can be heard | |
| 00:28 | Presenter | Anne-Marie and Anique thank you for being here…you both work for Gerbe, in St. Vallier in the region of Sonne et Loire |
| 00:37 | Specialist in ladies’ premium lingerie, tights and socks one hundred per cent from Burgundy | |
| 00:45 | Anne-Marie (Screen left) | Yes… exactly |
| 00:46 | Presenter | So now you have something new, since you created the tights for men… Which one wants start telling us about it?
(giggling) |
| 00:53 | Presenter | Where did the idea come from? |
| 00:53 | Anne-Marie | Anik will start to tell us (giggling) |
| 57 | Anik | Well, the idea came from the market itself, from the men side of the market… We’ve known about it since the start of our internet site, around the end of 2005, |
| 1:06 | Anik
(first model walks onto the set) |
We started to have requests from the men that visited the site. These requests became more and more numerous. Of course we noticed these requests. |
| 1:15 | Presenter | So there was a real request from men! |
| 1:17 | Anik | Absolutely, absolutely there was a real need. (interrupted) |
| 1:19 | Presenter | What were your objectives? What were your objectives… |
| 1:24 | Presenter | As our friend here… Didier… Francois Nicolas… are your models here…. So tell us. Your answer and then we’ll look more at the models. |
| 1:29 | Anik | Well, faced with the request from the market we decided to shed more light on the subject, and we asked the men that were writing to us. |
| 1:37 | What they really wanted to have…so that we could manufacture something they really wanted to purchase. From that point onwards, two main styles evolved. | |
| 1:47 | One style, just like that model (black footless) more sportive, activity and relaxing… opaque 70 deniers, | |
| 1:53 | Presenter | The kind of thing to go under jogging pants, to keep warm under pants. |
| 1:56 | Anik | Yes that’s right, we have two variations… the other version is with foot, still for men… (as other model walks onto set). So (back to original style) footless for comfort during sports, leisure and relaxing |
| 2:08 | Presenter | Ah... and this one is ? (Pointing to the sheerer version) |
| Anik | This is the other style, something more for dressy (city-like, business) in two offers: this one is matt, lycra 20 deniers, and the other style is stretchy sheer. | |
| 2:21 | Presenter | Gee… that one (pointing to the sheer version) is nearly invisible… |
| 2:25 | Anik | Yes that’s right. Men were hoping to have something esthetically perfect since they are more and more careful with their appearance and their well being. |
| Presenter | Yes… yes… I understand that one (pointing to black opaque) and it’s worn under pants, but that one (sheer) you wear under pants as well? | |
| 2:48 | Anik | Yes of course worn under pants, but also under Bermuda shorts even a skirt because it doesn’t matter anymore, a skirt |
| 2:56 | Presenter | Technically speaking, how is it made? How is it made to fit the anatomy? |
| Anne-Marie | (holding sample) Yes of course we had to differentiate the styles…. as Anik said before: At first we thought this is not for us (Gerbe)… we make premium hosiery, premium ladies’ hosiery… but then… well… why not…There was such strong demand from these men. | |
| 3:26 | So we started… we made mistakes at first, groping for results…It’s not an obvious thing to knit men tights… | |
| 3:31 | Presenter | Yes of course |
| Anne-Marie | We were not ready for that at all ….and finally we did it thanks to our overly talented (female) workers… It has to be said that it takes fine little hands to work in haute couture, well we have them… and so… we eventually shaped this product to the male anatomy. | |
| 3:52 | Of course the knitted belt is higher and much wider than for ladies hosiery, it also has a vertical two-flap opening and our models can show you how it works if they so wish | |
| 4:07 | Presenter | Thank you guys... you can come back (to the rear of stage) now if you want. |
| 4:10 | Anne-Marie | So the vertical opening, flat seams that do not bother our models like so… And I want to discuss this with a lot of seriousness because we often hear people say that this endeavour is kind of silly (fetish-like). These products are really there to fulfill a market need that is more and more asked for... Men call us… We created this product and brought it to the Salon de la Lingerie show not so long ago. |
| 4:39 | Presenter | This is serious then. |
| 4:41 | Anne-Marie | Quite serious… We actually cannot keep up with the requests we get… When are we going to develop this tight, when will we make it available … It is currently being manufactured in 4 styles as we speak, and it will be on sale from 5 March onwards. |
| 4:57 | Anik | On sale on our internet site from 5 March… the stores will start carrying the styles from 31 March |
| 502 | Presenter | So Gerbe wants to carve out this niche in the market… you can exploit this market |
| 5:11 | both | Yes… oh yes of course |
| Presenter | Congratulations ladies… we understood all and thanks to all… Francois and Nicolas bravo | |
| both | We thank you | |
| 5:16 | Francois | You get used to it readily… |
| Presenter | I can see that | |
| Presenter | Thanks again | |
| 5:20 | Anik | I’d like to say thanks to all (the men out there) because they gave us the idea in the first place… they really helped us, suggested to us… told us the information we needed. |
| 5:31 5:38 |
Presenter | Well there we are… the tight for men has arrived…it’s here… for winter use of course... Bravo Now back to the question for the week. On 17 Feb 2002, the French Franc was officially discontinued…. |
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